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Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i
Gillette "Adjustable" An animated, anthropomorphic Gillette Techmatic razor has the pitch of his voice lowered, each time the dial on him is adjusted from "Hi" to "Lo". Gillette "Hands Down" A giant blob of Gillette Foamy shaving cream sticks to a man's hand, free of any drip. Gillette "Swedish Lady Barber"
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[9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [ 12 ]
In May 2019, Gillette released a video on Facebook, [15] as well as Instagram, [16] entitled "First Shave" as part of a follow-up campaign, #MyBestSelf, which features the story of a recently-transitioned trans man learning to shave from his father. The ad modified the Gillette slogan, this time by making it inclusive of gender identity.
"The revolution will not get rid of the nubs", the nubs being beard stubble, from a Gillette Techmatic razor advertisement of the period; Willie Mays, baseball player "NBC will not be able to predict the winner at 8:32", a reference to television networks predicting the winner of presidential elections shortly after the polls close at 8 p.m.
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