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Alissa Heinerscheid in 2019 Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ...
But Heinerscheid’s immediate future at Bud Light has now been cut short. The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in ...
The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing for ...
Blake joins Bud Light vice president of marketing Alissa Heinerscheid, who generated backlash for deriding Bud Light’s traditional customer base in a podcast interview that was resurfaced amid ...
That is the name of the game,” Alissa Heinerscheid told Variety in February. She unveiled a Super Bowl commercial that tamped down some of the frat-boy humor for which Bud Light has long been ...
[75] [76] During the initial stage of the boycott, Anheuser-Busch issued a statement that marketing executive Alissa Heinerscheid had taken a leave of absence and would be replaced with their Vice President of Global Marketing, Todd Allen. [77] A second executive, Daniel Blake, who was Heinerscheid's supervisor, was also placed on leave.
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