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The misinformation effect is an example of retroactive interference which occurs when information presented later interferes with the ability to retain previously encoded information. Individuals have also been shown to be susceptible to incorporating misleading information into their memory when it is presented within a question. [ 5 ]
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According to Derakhshan, examples of malinformation can include "revenge porn, where the change of context from private to public is the sign of malicious intent", or providing false information about where and when a photograph was taken in order to mislead the viewer [3] (the picture is real, but the meta-information and its context is changed).
Be it finance, health care or politics, there is a global “infodemic” of misinformation that is affecting people’s health and well-being, according to the World Health Organization.
However, misinformation research has often been criticized for its emphasis on efficacy (i.e., demonstrating effects of interventions in controlled experiments) over effectiveness (i.e., confirming real-world impacts of these interventions). [85]
18 September — Timothy Caulfield—who focuses on debunking pseudoscientific myths and misinformation— raised concerns that politicians who spread conspiracy theories contribute to an "ever-accelerating conspiracy theory vortex", that draws attention away from real social issues to focus on "bogus concerns."
The Shorenstein Center at Harvard University defines disinformation research as an academic field that studies "the spread and impacts of misinformation, disinformation, and media manipulation," including "how it spreads through online and offline channels, and why people are susceptible to believing bad information, and successful strategies for mitigating its impact". [23]
The most common form of misinformation interventions rooted in inoculation theory are pre-bunking and gamified interventions that seek to inform the participant about the various ways that misinformation appears online. Examples of gamified interventions include Bad News, Harmony Square, and Go Viral!, among others. [7]