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2. Uses and gratifications theory - Wikipedia

   en.wikipedia.org/wiki/Uses_and_gratifications_theory

   A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.

3. List of 1974 box office number-one films in the United States

   en.wikipedia.org/wiki/List_of_1974_box_office...

   This is a list of films which placed number one at the weekly box office in the United States during 1974 per Variety. The data was based on grosses from 20 to 24 key cities and therefore, the gross quoted may not be the total that the film grossed nationally in the week.

4. Jay Blumler - Wikipedia

   en.wikipedia.org/wiki/Jay_Blumler

   Jay G Blumler (18 February 1924 – 30 January 2021 (aged 96)) [1] was an American-British theorist of communication and media. He was Professor of Public Communication at the University of Leeds . Early life and education

5. Media psychology - Wikipedia

   en.wikipedia.org/wiki/Media_psychology

   Major contributors to media psychology include Marshall McLuhan, Dolf Zillmann, Katz, Blumler and Gurevitch, David Giles, and Bernard Luskin. Marshall McLuhan is a Canadian communication philosopher who was active from the 1930s to the 1970s in the realm of Media Analysis and Technology. He was appointed by the President of the University of ...

6. Elihu Katz - Wikipedia

   en.wikipedia.org/wiki/Elihu_Katz

   Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...

7. Influence of mass media - Wikipedia

   en.wikipedia.org/wiki/Influence_of_mass_media

   [citation needed] Later, two theoretical perspectives, uses-and-gratifications (Katz et al. 1973, [64] Rubin 2009 [63]) and selective exposure theory (Knobloch-Westerwick 2015, [65] Zillmann & Bryant 1985 [66]), were developed based on this assumption and aimed to pinpoint the psychological and social factors guiding and filtering an audience's ...