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Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns.Although the most important role of political consultants is arguably the development and production of mass media (largely television, direct mail, and digital advertising), consultants advise campaigns on many other activities, ranging from opposition research and voter polling ...
Political management is a broad and ever evolving field encompassing a number of activities in professional politics. The field includes campaign management and consulting, advertisement creation/purchasing, grassroots politics, opposition research , issue advocacy, lobbying , fundraising , and polling .
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Coca-Cola's safer approach to marketing in today's polarized society comes amid two major blowups — with stock price aftershocks — at other prominent consumer brands.
Such tactics can be used for promoting a product or a political candidate. [1] Direct marketing data mining techniques that are used often involve predictive market segmentation (aka cluster analysis). Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup.
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided.
In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
Research strategies in the field of election campaign communication research are the decisions made concerning the objective, the scope, the sampling and the methodology used within a study of election campaign communication.