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In 2014, Garden Ridge converted all stores to the At Home brand and floorplan. [7] The rebranding project changed the use of orange color for advertising to a soft grey and blue, and added a house symbol for the "o" in At Home. [8] The rebranding cost around $20 million. [8] At Home publicly filed an S-1 on September 4, 2015, to go public. [9]
Interior of a homeware store. A home decor retailer, homeware retailer or homeware store is a retail businesses selling home-related products. Homeware stores may sell products like furniture, ornaments, bedding, linen and kitchenware. [1] The home decor sector was estimated to be worth US$714.2 billion globally in 2022.
Employing nearly 300 employees for each store. Stores were organized around the four main rooms of the home -- kitchen, bath, bedroom and the great room -- with a fifth area devoted to floors and walls. Each store showcased approximately 75 lifestyle vignettes with more than 50,000 items to help customers visualize solutions for their own rooms.
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Home Décor Products was founded in November 2000 with the acquisition of Bathopia, a bath and kitchen e-tailer. Bathopia was relaunched as HomeClick.com, primarily an online retailer of bath and kitchen products, with the purpose of allowing the average consumer to purchase items directly online that were typically only available in various showrooms scattered about the country. [2]
Kirkland's was founded by Carl Kirkland and Robert Kirkland in 1966 in Jackson, Tennessee, when they began selling home accessories at low prices. As of June 2024 [needs update], the chain has grown to 329 stores in 35 states. [3] [4] [5] [6]
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In 1994, Home Interiors and Gifts was sold to the investment firm of Hicks, Muse, Tate & Furst in a $1 billion leveraged buyout. [1] [8] The company sold more than $850 million annually in silk and polyester flower arrangements, porcelain puppies and other decorative household items at home parties.
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