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Generative business intelligence is the application of generative AI techniques, such as large language models, in business intelligence. This combination facilitates data analysis and enables users to interact with data more intuitively, generating actionable insights through natural language queries.
Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .
Business intelligence software is a type of application software designed to retrieve, analyze, transform and report data for business intelligence (BI). The applications generally read data that has been previously stored, often - though not necessarily - in a data warehouse or data mart .
Customer intelligence (CI) as part of business intelligence is the process of gathering information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors.
Oracle Business Intelligence Enterprise Edition Plus, also termed as the OBI EE Plus, is Oracle Corporation's set of business intelligence tools consisting of former Siebel Systems business intelligence and Hyperion Solutions business intelligence offerings.
Marketing will also take an increased role in developing intelligence on key accounts – as proposed by Peppers and Rogers (1993): “When two marketers are competing for the same customer’s business, all other things being equal, the marketer with the greatest scope of information about that particular customer […] will be the more ...
Mobile Business Intelligence (Mobile BI or Mobile Intelligence) is defined as “Mobile BI is a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets (not laptops), to enable effective decision-making and management support, for the overall purpose of ...
Commercial intelligence (CI) is the process of defining, gathering, analyzing, distributing accurate, and relevant intelligence regarding the products, customers, competitors, business environment, and the organization itself. [1] This methodical program affects the organization's tactics, decisions and operations. [2]