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True Colors is a personality profiling system created by Don Lowry in 1978. [1] It was originally created to categorize at risk youth [2] into four basic learning styles using the colors blue, orange, gold and green to identify the strengths and challenges of these core personality types.
The Hartman Personality Profile is based on the notion that all people possess one of four driving "core motives". [3] The Color Code is based on four types of personality, identified by color: Red, (motivated by power); Blue, (motivated by intimacy); White, (motivated by peace); and Yellow, (motivated by fun). [4]
The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can reveal ...
Red. Red is a bold, vibrant color that makes a real statement. As Kim points out, red can be found in ripe fruits and blossomed flowers, "signaling fertility or life."
The Color Wheel. Color is a very influential source of information when people are making a purchasing decision. [29] Customers generally make an initial judgment on a product within 90 seconds of interaction with that product and about 62–90% of that judgment is based on color. [29]
Color Wheel Terminology. Neutral: black, white, brown, and gray Complementary: opposites on the color wheel, which appear brighter when they are used together (examples: yellow and purple, red and ...
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