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2. Lighthouse (software) - Wikipedia

   en.wikipedia.org/wiki/Lighthouse_(software)

   Lighthouse is an open-source, automated tool for measuring the quality of web pages developed by Google.It can be run against any web page, public or, requiring authentication.

3. List of reporting software - Wikipedia

   en.wikipedia.org/wiki/List_of_reporting_software

   The following is a list of notable report generator software. Reporting software is used to generate human-readable reports from various data sources. Commercial software

4. Search engine optimization metrics - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization...

   A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential.

5. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics. [13] On September 29, 2011, Google Analytics launched Real-Time analytics, enabling a user to have insights about visitors currently on the site. [14]

6. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

7. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.