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The rah-rah (or ra-ra) skirt is a short flounced layered skirt that originated in cheerleading and became a popular fashion trend among teenage girls in the early 1980s. As such it marked, as the Oxford Dictionary noted, the first successful attempt to revive the miniskirt that had been introduced in the mid-1960s. [ 1 ]
Some early cheerleading squads chose plaid fabrics for skirts, often these squads were from religious schools and universities, as plaid was the main fabric of their classroom uniforms. Early cheerleading squads wore saddle shoes or flat canvas sneakers with high dress socks with their uniforms. This style of uniform continued through the 1950s ...
Varsity Spirit cheerleader. Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands.Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.
Over the years, the uniforms worn by cheerleaders have transformed from plain skirts and tops to elaborate, sometimes sequin-covered costumes that perfectly suit the animated atmosphere of the NFL.
In 1968, the company began making women's apparel. In 1979, the company changed its name to the Narumiya Corporation and moved its head office to Minato Ward , Tokyo from Hiroshima. In August 1991, the name was changed again to Narumiya Enterprise Company Limited with the establishment of two wholly owned subsidiaries, Narumiya International ...
Varsity Fashions is a cheer apparel and accessory brand. [6] In 2012, Varsity merged with Herff Jones, an Indianapolis company that produces items like graduation apparel and class rings. Webb would serve as president and CEO of the company effective July 1, 2013. Webb's company had already become known as Varsity Brands.
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