Search results
Results from the WOW.Com Content Network
The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
Dan Wieden, the ad-executive who came up with the slogan, told Dezeen Magazine he got the idea from Gary Gilmore - a murderer from Portland, Oregon where Nike's headquarters is located today.
For premium support please call: 800-290-4726 more ways to reach us
Website. www.wk.com. Wieden+Kennedy (W+K; / ˈwaɪdən -/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. [2][3]
Alma mater. Portland State University. Occupation. Graphic designer. Years active. (retired in 2000) [1] Notable work. Swoosh logo for Nike, Inc. Carolyn Davidson (born 1943) is an American graphic designer best known for designing the Nike Swoosh logo.
Nike released a new advertisement featuring an all-female cast of athletes for the "Just Do It" campaign, and it's as brilliant as one would imagine.
The founder of advertising agency Wieden+Kennedy, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gilmore's last words. [22] Norman Mailer wrote a novel, The Executioner's Song, based on Gilmore's life; it won the Pulitzer Prize. Notable for its portrayal of Gilmore and the anguish surrounding the murders he committed ...
The ad, part of Nike's 30th anniversary "Just Do it" campaign, has outraged many. Online, people threatened boycotts and posted videos and photos of shoes set on fire, Nike gear thrown in the ...