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Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km 2) of land. 1993. Nike introduces Reuse-A-Shoe, which collects athletic shoes, Nike wins Advertiser of the Year at the Cannes Advertising Festival. Nike enters the ice hockey market after acquiring Canstar, the parent company of ...
Nike, Inc.[ note 1 ] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [ 6 ] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. [ 7 ][ 8 ]
The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
Nike first unveiled the "Just Do It" tagline at the end of a television commercial in 1988. Since then it's become one of the most recognizable campaigns. Dan Wieden, ...
Football boot. 3D animation of a football boot. Football boots, called cleats or soccer shoes in North American English, [ 1 ] are a type of shoe worn when playing association football (soccer). Those designed for grass pitches have studs on the outsole to aid grip. From simple and humble beginnings football boots have come a long way and today ...
Secret Tournament. " Secret Tournament " (also known as " Scorpion KO " or " The Cage ") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
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