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  2. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  3. Edmund Husserl - Wikipedia

    en.wikipedia.org/wiki/Edmund_Husserl

    Edmund Gustav Albrecht Husserl (/ ˈ h ʊ s ɜːr l / HUUSS-url, [14] [15] [16] US also / ˈ h ʊ s ər əl / HUUSS-ər-əl, [17] German: [ˈɛtmʊnt ˈhʊsɐl]; [18] 8 April 1859 – 27 April 1938 [19]) was an Austrian-German philosopher and mathematician who established the school of phenomenology.

  4. Horizontal and vertical market - Wikipedia

    en.wikipedia.org/wiki/Horizontal_and_vertical_market

    Horizontal and vertical market. The medicine industry is an example of a vertical market. A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide ...

  5. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...

  6. Federal Agricultural Marketing Authority (Malaysia) - Wikipedia

    en.wikipedia.org/wiki/Federal_Agricultural...

    The Federal Agricultural Marketing Authority ( FAMA) is a statutory body under the Ministry of Agriculture and Food Industries. FAMA's responsibility is to improve the marketing of agro food products such as vegetables, fruits and agro-based industry products. To drive the domestic and international marketing sector, FAMA in its role of ...

  7. Horizontal integration - Wikipedia

    en.wikipedia.org/wiki/Horizontal_integration

    Marketing. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [ 1][ 2][ 3] The process can lead to monopoly if a company captures the vast majority of the market ...

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.

  9. Multi-level marketing - Wikipedia

    en.wikipedia.org/wiki/Multi-level_marketing

    Multi-level marketing (MLM) is a controversial business model that involves selling products or services through a network of distributors who earn commissions based on their own and their recruits' sales. MLM is also known as network marketing, direct selling, referral marketing, or pyramid selling. This article explains the history, legality, criticism, and types of MLM, as well as some ...