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“Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said in a statement.
The TRP manipulation scam of 2020 involved the alleged inflation by some television channels of their viewership ratings. The investigation was based on a complaint filed with the Mumbai Police. [ 1] The 70% revenue for television channels coming from advertising highlights the importance of Target Rating Point (TRP) for television channels.
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Reports on the purported scam are an Internet hoax, first spread on social media sites in 2017. [1] While the phone calls received by people are real, the calls are not related to scam activity. [1] According to some news reports on the hoax, victims of the purported fraud receive telephone calls from an unknown person who asks, "Can you hear me?"
Aaj Tak was the first news channel in India to use OB vans. [5] By the time the channel came into existence, it had a reach of 52 lakh households. It now broadcasts to three crore households and its viewership in news channels is 56%. [4] On 14 December 2018, Aaj Tak launched India's first Hindi high-definition channel, Aaj Tak HD. [2]
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