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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
Nethercutt later served as Vice-Chairman of Merle Norman until Norman stepped down in 1963. In 1969, Nethercutt took the private family owned enterprise public on the American Stock Exchange . In 1974, Nethercutt purchased all the public stock back at roughly US$10 million, roughly $55 million adjusted for inflation. [ 11 ]
Norman has been credited of being ahead of her time, laying out the foundations for franchising before they were properly defined in modern business. [13] [14] Norman would be described as a pioneer entrepreneur and an inspiration for women of the time, with the large majority of Merle Norman Cosmetics franchise studios being owned independently by women nationwide by 1934. [9]
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