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Attitudes can be changed through persuasion and an important domain of research on attitude change focuses on responses to communication. Experimental research into the factors that can affect the persuasiveness of a message include: Target characteristics: These are characteristics that refer to the person who receives and processes a message.
These attitudes can be positive, negative, or neutral, and they play a crucial role in shaping language use, communication patterns, and interactions within a society. [1] Language attitudes are extensively studied in several areas such as social psychology , sociolinguistics or education It has long been considered to be a triad of cognitive ...
Daniel J. Hopkins presented the idea that local conditions within a community or in other words changes in local immigrant demographics can affect the attitudes of people on immigrants. This can include the stereotyping of immigrants and/or a development of pro or anti-immigrant ideas. These attitudes may be shaped by experiences the non ...
The Yale school had a breakdown of sub-factors that they observed for each topic (the communicator, the communication, the audience). [3] The fourth topic, which they deemed "responses", was composed of two subtopics which explored the "expression of the new opinion" and "retention of the opinion change". [3]
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Functional attitude theory (FAT) suggests that beliefs and attitudes are influential to various psychological functions. Attitudes can be influential on many processes such as being utilitarian (useful), social, relating to values, or a reduction of cognitive dissonance. They can be beneficial and help people interact with the world.
Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".