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Salience (also called saliency, from Latin saliō meaning “leap, spring” [1]) is the property by which some thing stands out.Salient events are an attentional mechanism by which organisms learn and survive; those organisms can focus their limited perceptual and cognitive resources on the pertinent (that is, salient) subset of the sensory data available to them.
Incentive salience is a cognitive process that grants a "desire" or "want" attribute, which includes a motivational component to a rewarding stimulus. [1] [2] [3] [9] Reward is the attractive and motivational property of a stimulus that induces appetitive behavior – also known as approach behavior – and consummatory behavior. [3]
Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important." The concept is discussed in communication, semiotics, linguistics, sociology, psychology, and political science.
Non-psychology/business use of the term "halo effect" describes the monetary value of the spillover effect [a] when an organization's marketing budget is subsequently reduced. [ b ] This was first demonstrated to students via the 1966 version of a textbook and a software package named "The Marketing Game."
Under these conditions a perceiver directly bases their behaviour and beliefs on the norms, goals and needs of a salient ingroup. [9] [24] For example, if a person's salient self-category becomes 'army officer' then that person is more likely to act in terms of the norms associated with that category (e.g. to wear a uniform, follow orders, and ...
The late selection process supposedly operated on the semantic characteristics of a message, barring inputs from memory and subsequent awareness if they did not possess desired content. [19] According to this model, the depreciated awareness of unattended stimuli came from denial into working memory and the controlled generation of responses to ...
In psychology, the false consensus effect, also known as consensus bias, is a pervasive cognitive bias that causes people to "see their own behavioral choices and judgments as relatively common and appropriate to existing circumstances". [1]
Auditory attention in regards to the cocktail party effect primarily occurs in the left hemisphere of the superior temporal gyrus, a non-primary region of auditory cortex; a fronto-parietal network involving the inferior frontal gyrus, superior parietal sulcus, and intraparietal sulcus also accounts for the acts of attention-shifting, speech processing, and attention control.