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Salience (also called saliency, from Latin saliō meaning “leap, spring” [1]) is the property by which some thing stands out.Salient events are an attentional mechanism by which organisms learn and survive; those organisms can focus their limited perceptual and cognitive resources on the pertinent (that is, salient) subset of the sensory data available to them.
Incentive salience is a cognitive process that grants a "desire" or "want" attribute, which includes a motivational component to a rewarding stimulus. [1] [2] [3] [9] Reward is the attractive and motivational property of a stimulus that induces appetitive behavior – also known as approach behavior – and consummatory behavior. [3]
Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important." The concept is discussed in communication, semiotics, linguistics, sociology, psychology, and political science.
Non-psychology/business use of the term "halo effect" describes the monetary value of the spillover effect [a] when an organization's marketing budget is subsequently reduced. [ b ] This was first demonstrated to students via the 1966 version of a textbook and a software package named "The Marketing Game."
The reasons behind individuals' optimistic attitudes towards smoking after mortality was made salient, indicate that people use positivity as a buffer against anxiety. Continuing to hold certain beliefs even after they are shown to be flawed creates cognitive dissonance regarding current information and past behavior, and the way to alleviate ...
Under these conditions a perceiver directly bases their behaviour and beliefs on the norms, goals and needs of a salient ingroup. [9] [24] For example, if a person's salient self-category becomes 'army officer' then that person is more likely to act in terms of the norms associated with that category (e.g. to wear a uniform, follow orders, and ...
In contextual cueing, distractor and target items are accompanied by various features. Some examples of the items' features would be the relative hue, size and shape. An item is said to be more salient if it stands out from the rest in these features (the odd-one-out). Studies have been conducted to examine whether the contextual cueing effect ...
In psychology, illusory correlation is the phenomenon of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists. A false association may be formed because rare or novel occurrences are more salient and therefore tend to capture one's attention . [ 1 ]