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As of 2007 the company planned to increase its use of organic cotton within the next four years from over 20% to 80%. American Apparel also sells a line of shirts under the "Sustainable" label that are 100% USDA organic cotton. [136] [137] In 2008, American Apparel purchased over 30,000 pounds of organic cotton known as B.A.S.I.C cotton. [138]
Organic clothing is clothing made from materials raised in or grown in compliance with organic agricultural standards. [citation needed] Organic clothing may be composed of cotton, jute, linen, silk, ramie, or wool. In the United States, textiles do not need to be 100% organic to use the organic label. [1]
All cotton marketed as organic in the United States is required to fulfill strict federal regulations regarding how the cotton is grown. [121] Organic cotton uses 88% less water and 62% less energy than conventional cotton. [122] Companies have also produced genetically modified (GMO) cotton plants that are resistant to pest infestations.
Keds Champion sneaker, for women, 1916. In 1916, U.S. Rubber consolidated 30 different shoe brand names to create one company. Initially, the name "Peds" was chosen for the brand from the Latin word for feet, but it was already trademarked. [1] [2] Keds's original shoe design, the Champion, was the first mass-marketed canvas-top shoe. [3]
MUD Jeans is a denim brand based in the Netherlands that specializes in sustainable denim products. [1] The company is a certified B-Corporation indicating they adhere to the principles of the circular economy. MUD Jeans utilizes up to 40% post-consumer recycled content in its jeans, with the material sourced from discarded denim. [2]
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