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The 2011 Winter Classic was televised in the United States by NBC, and in Canada by CBC Television (English) and Réseau des sports (French). The game garnered the highest ratings in Classic history on American television and a 22 percent increase in viewership compared to the previous year, capturing a 2.3 rating and 4.5 million viewers.
In 2010, the NHL and HBO announced a four-part documentary series as part of the build-up to the 2011 Winter Classic. The series, entitled 24/7: Road to the NHL Winter Classic, gave HBO exclusive access to the teams that were participating in the game. [64] HBO went on to air two more editions in 2012 and 2014. [65] [66]
The Pittsburgh Penguins hosted the 2011 Bridgestone NHL Winter Classic playing the Washington Capitals at Heinz Field on January 1, 2011. [14] The game was telecast on NBC in the USA and on CBC and RDS in Canada. The Washington Capitals won the game 3–1. The game was originally scheduled to be played at 1 pm.
The Philadelphia–Boston game at Lake Tahoe was also delayed for the same reason, forcing NBC to move the game to primetime on NBCSN, and moved the originally scheduled Devils–Capitals game to NBC. The NHL Outdoors at Lake Tahoe special replaced the originally scheduled Winter Classic and Stadium Series due to the COVID-19 pandemic.
In the United States, the Winter Classics have been a ratings winner; 4.56 million people watched the 2011 Winter Classic, and the game led to a ratings win for NBC in the coveted 18–49 age group despite the fact that poor weather forced the NHL to move the start time of the game back several hours on less than a day's notice. [20]
The National Hockey League has never fared as well on American television in comparison to the National Basketball Association, Major League Baseball, or the National Football League, although that has begun to change, with NBC's broadcasts of the final games of the 2009, 2010, 2011, and 2013 Stanley Cup Finals scoring some of the best ratings ever enjoyed by the sport on American television.
The 2008 NHL Winter Classic was the first game to use "hard whistle" stoppages during the third period and overtime, and to have the teams defend the same goal during the shootout. [34] The 2011 NHL Winter Classic was delayed from its original 1:00 p.m. start time to 8:00 p.m. due to warm temperatures and rain in the forecast. [35]
The 2012 NHL Winter Classic was held at the Citizens Bank Park baseball stadium in Philadelphia, Pennsylvania, on Monday, January 2, 2012. This season, the Philadelphia Flyers hosted the New York Rangers. It was the first Winter Classic game for the Rangers and the second for the Flyers. The result of the game was a 3–2 Ranger victory.