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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
A web developer is a programmer who develops World Wide Web applications using a client–server model. The applications typically use HTML , CSS , and JavaScript in the client, and any general-purpose programming language in the server.
A web content management system (WCM or WCMS) is a software content management system (CMS) specifically for web content. [1] It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programming languages or markup languages create and manage website content. A WCMS provides the ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
WordPress (WP, or WordPress.org) is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists , Internet forums , media galleries, membership sites, learning management systems , and online stores .
5. Establish an online presence. Printing up business cards is no longer enough to get your name out there as a consultant. The type of web presence you need can vary by industry and the strength ...