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2. Online to offline - Wikipedia

   en.wikipedia.org/wiki/Online_to_offline

   O2O means "Online To Offline" but also "Offline to Online", indicating the two-way flow between the online and the physical world, especially retail and ecommerce, but also between brand marketing and shopper or point-of-sale marketing efforts to influence purchase decisions. For example, consumers could see an ad online and be driven to visit ...

3. 10 Masterful Email Marketing Campaign That Actually ... - AOL

   www.aol.com/10-masterful-email-marketing...

   Companies of any size can afford it, and most midsize businesses spend anywhere between $9 and $1,000 monthly on email marketing. It all comes down to the size of your budget. It all comes down to ...

4. Marketing channel - Wikipedia

   en.wikipedia.org/wiki/Marketing_channel

   Those online and offline marketing initiatives can either be isolated or coordinated to inform one another. [14] An example of this is an apple orchard: Apple orchard > Transport > Processing factory > Packaging > Final product to be sold > Apple pie eaten An alternative term is distribution channel or 'route-to-market'. It is a 'path' or ...

5. Multichannel marketing - Wikipedia

   en.wikipedia.org/wiki/Multichannel_marketing

   Companies that sell branded products and services through local businesses market through both online and offline channels to local audiences. Online and offline multichannel marketing campaigns can either inform one another or be executed in isolation. A proportion of companies use their online marketing efforts to inform their offline ...

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

7. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing was formally known as and referred to as 'online marketing', 'internet marketing', or 'web marketing'. Worldwide digital marketing has become the most common term and has taken off in the business industry, especially after the year 2013. However, in other countries like Italy, digital marketing is still known as web marketing ...