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  2. Journal of Consumer Behaviour - Wikipedia

    en.wikipedia.org/wiki/Journal_of_Consumer_Behaviour

    An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.

  3. Attitude-toward-the-ad models - Wikipedia

    en.wikipedia.org/wiki/Attitude-toward-the-ad_models

    The strengths of the RMH explain differences depending on situations and consumers. For instance, if a new product is introduced, there will be a relatively stronger flow will be from Aad to Ab. This is because a consumer may first be exposed to the brand through ad. However, if a consumer has loyalty to the brand, prior Ab may affect Aad. [9 ...

  4. Psychology & Marketing - Wikipedia

    en.wikipedia.org/wiki/Psychology_&_Marketing

    Psychology & Marketing is a monthly peer-reviewed scientific journal covering the psychological study of marketing and consumer behavior. It was established in 1984 and is published by John Wiley & Sons. The editor-in-chief is Giampaolo Viglia.

  5. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    According to the American Marketing Association, consumer behaviour can be defined as "the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives." As a field of study, consumer behaviour is an applied social science. Consumer behaviour analysis is the ...

  6. David Glen Mick - Wikipedia

    en.wikipedia.org/wiki/David_Glen_Mick

    David Glen Mick (born December 5, 1951) is the Robert Hill Carter Professor in Marketing in the McIntire School of Commerce at the University of Virginia.He is former editor of the Journal of Consumer Research (1999-2003), past President of the Association for Consumer Research (2005), and an elected fellow of the Society for Consumer Psychology. [1]

  7. Journal of Consumer Policy - Wikipedia

    en.wikipedia.org/wiki/Journal_of_Consumer_Policy

    The Journal of Consumer Policy is a quarterly peer-reviewed academic journal covering legal and regulatory issues related to consumer behaviour.It was established in 1977 as the Zeitschrift für Verbraucherpolitik and is published by Springer Science+Business Media.

  8. AISDALSLove - Wikipedia

    en.wikipedia.org/wiki/AISDALSLove

    AISDALSLove (standing for Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate), is a hierarchy of effects model in advertising [1] adapted from AIDA's hierarchy of effects model (Lewis, 1900; Strong, 1925) which has been used by many researchers, both academicians and practitioners, to measure the effect of an advertisement.

  9. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    It is used by businesses to understand consumer behavior and adapt marketing strategies at each stage of the customer's decision-making process. By segmenting the customer journey into distinct phases (often categorized as awareness, consideration, and conversion), businesses can implement targeted tactics to guide potential customers through ...