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That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino.
Artois Bock was a speciality beer, brewed by InBev, and first sold in May 2005 based upon a recipe dating from 1892. [1] It was brewed in a "Bock" style and was 6.2% ABV. [1] The beer was phased out following the launch of the new Eiken Artois in 2008, in a revamp of the "Artois Family" brand to try to stem falling sales.
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Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is the largest beer company in the world. [citation needed] It had 200 brands prior to the merger with SABMiller on October 10, 2016. [1]
There’s a name on everyone’s wine-soaked lips: Josh. Short for Josh Cellars. The wine company. But given that Josh Cellars was founded in 1978, why is everyone talking it about it now?
Flambé is a technique where alcohol, such as brandy, is poured on top of a dish and then ignited to create a visual presentation. [3]A variation of the flambé tradition is employed in Japanese teppanyaki restaurants where a spirit is poured onto the griddle and then lit, providing both a dramatic start to the cooking, and a residue on the griddle which indicates to the chef which parts of ...
Pilsner malt, the basis of pale lager, is quite pale and strongly flavored. Invented in the 1840s [citation needed], Pilsner malt is the lightest-colored generally available malt, and also carries a strong, sweet malt flavor. Usually a pale lager's grain bill consists entirely of this malt, which has enough enzymatic power to be used as a base ...