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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes. It became so popular that in the 1939 All-star game, 46 of the 51 players endorsed the cereal. In the months following, Wheaties became one of the sponsors of the first televised sports broadcast to allow commercials.
Tennis champion Coco Gauff joins a long lineage of athletes to be featured on the coveted orange Wheaties box. Coco Gauff is the latest athlete to endorse the “Breakfast of Champions.”
The past year hasn't been kind to the "Breakfast of Champions" with sales down 14%, but makers of the iconic orange box aren't blaming the economy for the drop in sales; instead they blame a lack ...
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General Mills, Inc. is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller.
ODT-imposed rationing of gasoline to civilians caused car owners to drive less, thus extending tire life and conserving fuel to maximize the oil and rubber available for military use. [ 19 ] In January 1942 there was a study published by the Public Roads Administration that discovered that driving 35 mph (56 km/h) helped tires last four times ...