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Since April 2012, AB has released a line of 8% alcohol by volume (6% ABV in Canada) [40] flavored malt beverages titled "Bud Light Lime Ritas", with its flagship flavor being the "Lime-a-Rita", a lime flavored beverage. The drinks are available in a twenty-five ounce can, as well as a twelve-pack of eight ounce cans.
Why you may be eligible for compensation if you’ve ever purchased Anheuser-Busch’s Ritas, thanks to a class-action settlement: They don't contain any tequila or wine.
In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is the largest beer company in the world. [ citation needed ] It had 200 brands prior to the merger with SABMiller on October 10, 2016. [ 1 ] The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017.
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
Anheuser-Busch InBev won't be able to kick this can down the road. While external battles have been brewing all year, Bud Light's parent company is now facing internal conflict with its workforce.
The company was acquired by Anheuser-Busch InBev in October 2016 and sold off its interest in MillerCoors to Molson Coors as required by regulators in the U.S. [4] [5] The new company, Anheuser-Busch InBev SA/NV, is trading on the Brussels Stock Exchange as ABI.BR and as BUD on the New York stock exchange. [6] [7] [8]
What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash and boycotts rocking brands like Anheuser-Busch, Target, Kohl's ...