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"A negative norm of reciprocity represents the means by which individuals act against unfavourable treatments, and functions to keep balance in social systems". [6] In contrast to the positive reciprocity norm, the negative reciprocity norm emphasizes the return of unfavourable treatment as an appropriate response to a misdeed.
Annette Weiner argued that the "norm of reciprocity" is deeply implicated in the development of Western economic theory.Both John Locke and Adam Smith used the idea of reciprocity to justify a free market without state intervention.
The gift exchange game serves as a valuable lens through which to understand economic theory as it demonstrates that self-interest maximization is not the sole determinant of economic decision-making. Rather, reciprocity is a fundamental factor that shapes individuals' behaviour in economic contexts.
The majority of literature would support that “nature” influences social preferences more strongly whereas there is still research to support the heavy influence of sociocultural factors. Some of these factors include social distance between economic agents, the distribution of economic resources, social norms, religion and ethnicity. [4]
The social norm of reciprocity is the expectation that people will respond to each other in similar ways—responding to gifts and kindnesses from others with similar benevolence of their own, and responding to harmful, hurtful acts from others with either indifference or some form of retaliation.
The economic model of reciprocal altruism includes direct reciprocity and indirect reciprocity. Direct reciprocity is an immediate collaborative exchange that benefits everyone. Direct reciprocity was introduced by Robert Trivers [2] as a mechanism for the evolution of cooperation. The direct reciprocal is typically one-for-one: I incur the ...
Balanced or Symmetrical reciprocity occurs when someone gives to someone else, expecting a fair and tangible return at a specified amount, time, and place. Market or negative reciprocity is the exchange of goods and services where each party intends to profit from the exchange, often at the expense of the other. Gift economies, or generalized ...
Reciprocity is not only a strong determining factor of human behavior; it is a powerful method for gaining one's compliance with a request. The rule of reciprocity has the power to trigger feelings of indebtedness even when faced with an uninvited favor [16] irrespective of liking the person who executed the favor. [17]