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Made by the advertising agency Deutsch Inc. and with Patrick O'Neill as art director, [8] the ad featured two actors (John Sloman—who is also openly gay—and Scott Blakeman) [9] [10] playing respectively Steve and Mitch, a gay couple who had been together for around 3 years, and presented the search in an IKEA store for a new table for the dining room of their house.
Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
In 2016, IKEA started a move into the smart home business. The IKEA TRÅDFRI smart lighting kit was one of the first ranges signalling this change. [102] IKEA has also started a partnership with Philips Hue. [103] The wireless charging furniture, integrating wireless Qi charging into everyday furniture, is another strategy for the smart home ...
Shila and Rahul have been married recently. Being a lower-middle-class family, they could not get all the things needed to furnish a house. There is no dressing table in the house. One day Rahul brings home a dressing table, albeit an old one. Shila is still happy to have it. The next day, while cleaning the dressing table, she finds an old diary.