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The main marketing tool of Tourism New Zealand is the award-winning "100% Pure New Zealand" campaign, which had its ten-year anniversary in 2009. The brand has attracted debate at times from scientists such as Mike Joy, environmentalists, and the Green Party who see the 100% Pure brand as an environmental statement. [10]
Icebreaker is a merino wool outdoor and natural performance outdoor clothing brand headquartered in Auckland, New Zealand. It was purchased by VF Corporation , a NYSE listed entity in 2018. Icebreaker was conceived and designed around the philosophy of sustainability , using natural fibres , environmental and social ethics , and animal welfare .
Prime Minister John Key dismissed the criticism of the 100% Pure New Zealand brand, saying that the slogan was not inaccurate but needed "to be taken with a pinch of salt". [16] Joy's statements were supported by the New Zealand Association of Scientists.
New Zealand markets itself abroad as a "clean, green" adventure-playground (Tourism New Zealand's main marketing slogan, "100% Pure New Zealand", reflects this), emphasising as typical tourist destinations nature areas such as Milford Sound, Abel Tasman National Park and the Tongariro Alpine Crossing; while activities such as bungee jumping or ...
100% Pure New Zealand — marketing tool for Tourism New Zealand which aims to showcase the range of unique experiences on offer in New Zealand. Bungy jumping — an adventure sport commercialised in New Zealand.
100% Pure New Zealand; A. Amazing Thailand; F. Feel the Rhythm of Korea; G. The Gathering Ireland 2013; Glasgow's miles better; God's Own Country; H. Homecoming ...
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Auckland CBD contains New Zealand's largest concentration of multi-story commercial buildings and businesses The Kinleith Mill, part of the forestry sector in New Zealand The Tiwai Point Aluminium Smelter, opened in 1971. This is a list of notable companies based in New Zealand, a country in Oceania.
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