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Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors ... 1997, a series of surrealistic Miller Lite ads, purportedly made by a man named "Dick ...
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin.It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, [1] [2] and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [2]
Light beer (sometimes spelled lite beer) is a pale lager that is reduced in alcohol content or calories compared to regular beers. [1] [2] [3] Light beer began to be mass marketed in the United States in the early 1970s, following test marketing and promotion. This was followed by a nationwide rollout of Miller Lite in 1975.
The beer brand is reigniting the decades-long debate, this time with nostalgia-fueled ads featuring a new generation of retired sports stars.
High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, along with several ...
Launching at Super Bowl XIX in 1985, the "Gimme a Light" ad campaign propelled, by 1994, the brand beyond Miller Lite, the original category definer. [18] From 1987 to 1989, Spuds MacKenzie, a bull terrier was used as a mascot in the Bud Light commercials.
Miller Lite is here to make your festive season a little more cheerful — and a lot more beerful. On Tuesday, the Wisconsin-based beer brand announced that it's releasing a limited-edition Miller ...