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The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
The first 11-inch Rainbow High dolls were released in 2020, with the initial lineup including Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw and Violet Willow dolls. Each of the original dolls included two outfits and a doll stand, while the dolls themselves featured inset eyes and thirteen points of articulation. [2]
On July 19, 2010, MGA Entertainment announced the launch of a line of doll toys, Bitty Buttons (created by Amandine Consorti), featuring eight 13-inch original rag dolls with the tag line "Sew magical! Sew cute!" Each doll character was created with a fictional theme, reflecting the day they were sewn on, the fabric they were sewn from, and ...
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Novi Stars had been revealed in July 2012 by MGA Entertainment deeming the dolls 'cosmic themed' and were to be shelved in the same month. [2] Their popularity had also been extended through the use of releasing webisodes, showing how the main line of dolls were assimilating to life on Earth, the webisode's released from 30 August-27 December 2012.
The dolls come with a broom hair brush, and some come with a spell scroll and a doll stand. Some have a unique pet, sold separately (Although they were also boxes sold that contained both doll and pet, for a limited time) and most have a personal witch mark symbol 'tattoo'. Character cards come with the first edition dolls.
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