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In ethnography, a contact zone is a conceptual space where different cultures interact.. In a 1991 keynote address to the Modern Language Association titled "Arts of the Contact Zone", Mary Louise Pratt introduced the concept, saying "I use this term to refer to social spaces where cultures meet, clash and grapple with each other, often in contexts of highly asymmetrical relations of power ...
Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.
Cultural studies combines a variety of politically engaged critical approaches drawn including semiotics, Marxism, feminist theory, ethnography, post-structuralism, postcolonialism, social theory, political theory, history, philosophy, literary theory, media theory, film/video studies, communication studies, political economy, translation ...
Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
Cultural studies arose in the 1970s and 1980s as a way of empowering otherwise disenfranchised voices: those who did not follow common or accepted political or social norms. It is a way of challenging an established power by investigating issues of "multiculturalism, the politics of literacy, and the implications of race, class, and gender". [ 2 ]
Florence Kluckhohn and Fred Strodtbeck suggested alternate answers to all five, developed culture-specific measures of each, and described the value orientation profiles of five southwestern United States cultural groups. Their theory has since been tested in many other cultures, and used to help negotiating ethnic groups understand one another ...
In comparative cultural studies, selected tenets of comparative literature are merged with selected tenets of the field of cultural studies (including culture theories, (radical) constructivism, communication theories, and systems theories) with the objective to study culture and culture products (including but not restricted to literature, communication, media, art, etc.).
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.