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Copy of a newspaper (El Universo), an example of mass media. Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication.
Meanwhile, cool media are high in participation, because inclusively provides information but relies on the viewer to fill in the blanks. McLuhan used lecturing as an example for hot media and seminars as an example for low media. Using a hot medium in a hot or cool culture makes a difference. [6]
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Media, or mediums, are the core types of material (or related other tools) used by an artist, composer, designer, etc. to create a work of art. [1] For example, a visual artist may broadly use the media of painting or sculpting, which themselves have more specific media within them, such as watercolor paints or marble.
Media art history is an interdisciplinary field of research that explores the current developments as well as the history and genealogy of new media art, digital art, and electronic art. [ 1 ] [ 2 ] [ 3 ] On the one hand, media art histories addresses the contemporary interplay of art, technology, and science.
The mass media regularly present politically crucial information on huge audiences and also represent the reaction of the audience rapidly through the mass media. The government or the political decision-makers have the chance to have a better understanding of the real reaction from the public to those decisions they have made.
Modern communication media include long-distance exchanges between larger numbers of people (many-to-many communication via email, Internet forums, and telecommunications ports). Traditional broadcast media and mass media favor one-to-many communication (television, cinema, radio, newspaper, magazines, and social media). [25] [26]
In visual art, mixed media describes artwork in which more than one medium or material has been employed. [1] [2] Assemblages, collages, and sculpture are three common examples of art using different media. Materials used to create mixed media art include, but are not limited to, paint, cloth, paper, wood and found objects. [citation needed]