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  2. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...

  3. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior .

  4. Academic Torrents - Wikipedia

    en.wikipedia.org/wiki/Academic_Torrents

    Academic Torrents [1] [2] [3] [4] [5] [6] is a website which enables the sharing of research data using the BitTorrent protocol. The site was founded in November 2013 ...

  5. Consumers' Research - Wikipedia

    en.wikipedia.org/wiki/Consumers'_Research

    Bowerstown offices of Consumers' Research, built 1934–35. In 1927 Schlink and Chase, encouraged by the public response to the publishing of their book Your Money's Worth, solicited financial, editorial, and technical support from patrons of other activist magazines to support the creation of an organization to offer consumers the unbiased services of "an economist, a scientist, an accountant ...

  6. Consumer Reports - Wikipedia

    en.wikipedia.org/wiki/Consumer_Reports

    Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.

  7. International Consumer Research & Testing - Wikipedia

    en.wikipedia.org/wiki/International_Consumer...

    International Consumer Research & Testing (ICRT) is a global consortium of more than 40 consumer organisations dedicated to carrying out joint research and testing in the consumer interest. ICRT's principal objectives are to facilitate co-operation between its members and to promote research and testing in the field of consumer goods and services.

  8. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    Marketing research refers to research activities designed to understand the marketing environment, including competitors, the socio-cultural environment and the politico-legal operating environment. Market research specifically refers to research concerned with understanding the market, that is consumers and is designed to yield actionable ...

  9. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution of products takes place through a marketing channel, also known as a distribution channel. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer.

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