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The history of advertising can be traced to ancient civilizations. ... In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry ...
While the English word usually has a pejorative connotation, the Chinese word xuānchuán (宣传 "propaganda; publicity", composed of xuan 宣 "declare; proclaim; announce" and chuan 傳 or 传 "pass; hand down; impart; teach; spread; infect; be contagious" [5]) The term can have either a neutral connotation in official government contexts or a pejorative one in informal contexts.
China in the era of Mao Zedong is known for its constant use of mass campaigns to legitimise the state and the policies of leaders. It was the first Chinese government to successfully make use of modern mass propaganda techniques, adapting them to the needs of a country which had a largely rural and illiterate population. [ 143 ]
The 1986, Seventh Development Plan marked a turning point in China's commercial computer industry, as the electronics industry was designated as a "pillar" that would help drive the entire Chinese economy. [8] In 1987, Professor Qian Tianbai sent the first email from China, signifying China's first use of the Internet.
The key players in China's search engine advertising are Tencent, Soso, Baidu, Sogou, Google, Bing, and Yahoo! China. [4] Tencent became the top choice for search engine advertising in China. Tencent's advertising platform is in Chinese.
China's tech sector faces a tough 2022 amid regulatory pressure and weak economic growth, a UBS Securities analyst said on Monday, offering another dour outlook for the year ahead after a rough 2021.
From humble beginnings in print media to the many ways one can reach their audience, political advertising continues to evolve enriching the dynamic between politics, technology, and culture.
In 2001, the Jamestown Foundation reported that China was buying into Chinese-language media in the U.S., offering free content, and leveraging advertising dollars—all to manipulate coverage. [100] The Guardian reported in 2018 that the China Watch newspaper supplement was being carried by The Telegraph along with other newspapers of record ...