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Amway Corp. (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. [2] [3] [4] The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. [5] Amway and its sister companies under Alticor reported sales of $8.9 billion in 2019. [1]
The founders of Amway, Jay Van Andel and Richard DeVos, began as independent distributors selling Nutrilite products in 1949, at a time when the product's previous distributors (Mytinger and Casselberry, Inc.) were involved in a dispute with the U.S. Food and Drug Administration (FDA), which accused them of false advertising. Van Andel and ...
Beautycounter (dissolved in 2024); Betterware (placed into administration in 2018) [23]; Black Oxygen Organics (shut down in November 2021) [24]; BurnLounge (shut down as pyramid scheme by FTC in 2012)
Amway North America (formerly known as Quixtar North America) is an American worldwide multi-level marketing (MLM) company, founded 1959 in Ada, Michigan, United States. It is privately owned by the families of Richard DeVos and Jay Van Andel through Alticor which is the holding company for businesses including Amway, Amway Global, Fulton Innovation, Amway Hotel Corporation, Hatteras Yachts ...
Forever Living Products is a multi-level marketing company which was founded in 1978 in Tempe, Arizona by Rex Maughan. [1] The company has reported a network of 9.3 million distributors and revenue of $4 billion in 2021, and in 2006 they reported having 4,100 employees.
The Trump Network was a multi-level marketing company named after businessman (and, later, 45th and 47th U.S. President) Donald Trump.The company, which sold vitamins and health products, was initially founded as Ideal Health in 1997, before being renamed in 2009 as part of a licensing agreement between Trump and the owners.
Describing the way in which Omnilife functions in Guatemala, anthropologist Diane Nelson describes it as a "direct-sales pyramid scheme (like Herbalife and Amway) in which one accumulates points by selling the product and recruiting more sellers." [3]: 292 Sales are made through a company catalog, but products can also be found in stores.
Headquarters in Ada, Michigan. Alticor is a privately owned American corporation run by the DeVos and Van Andel families. [5] It was established in 1999 to serve as the parent company for a handful of business ventures, most notably the multi-level marketing company Amway and Amway Global, and a manufacturing and distribution company, Access Business Group.
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