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  2. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [1]

  3. Critical incident technique - Wikipedia

    en.wikipedia.org/wiki/Critical_incident_technique

    The critical incident technique (or CIT) is a set of procedures used for collecting direct observations of human behavior that have critical significance and meet methodically defined criteria. These observations are then kept track of as incidents, which are then used to solve practical problems and develop broad psychological principles.

  4. Thematic analysis - Wikipedia

    en.wikipedia.org/wiki/Thematic_analysis

    Like most research methods, the process of thematic analysis of data can occur both inductively or deductively. [1] In an inductive approach, the themes identified are strongly linked to the data. [4] This means that the process of coding occurs without trying to fit the data into pre-existing theory or framework.

  5. Program evaluation and review technique - Wikipedia

    en.wikipedia.org/wiki/Program_Evaluation_and...

    Activities that are on the critical path have a slack of zero (0). The duration of path adf is 14.83 work days. The duration of path aceg is 19.51 work days. The duration of path beg is 15.67 work days. The critical path is aceg and the critical time is 19.51 work days. It is important to note that there can be more than one critical path (in a ...

  6. Response surface methodology - Wikipedia

    en.wikipedia.org/wiki/Response_surface_methodology

    Nonetheless, response surface methodology has an effective track-record of helping researchers improve products and services: For example, Box's original response-surface modeling enabled chemical engineers to improve a process that had been stuck at a saddle-point for years.

  7. Action research - Wikipedia

    en.wikipedia.org/wiki/Action_Research

    Action research is a philosophy and methodology of research generally applied in the social sciences. It seeks transformative change through the simultaneous process of taking action and doing research, which are linked together by critical reflection.

  8. Scanning, Analysis, Response, and Assessment - Wikipedia

    en.wikipedia.org/wiki/Scanning,_Analysis...

    Response: The officer uses the information to create and implement and response. Assessment: The response's effectiveness is evaluated. Results of the assessment can be used to inform to revise the response in the future. Eck and Spelman identified the "Analysis" stage as the most important of the four stages. [3]

  9. Critical communicative methodology - Wikipedia

    en.wikipedia.org/wiki/Critical_communicative...

    The critical communicative perspective arises from different theoretical contributions. Jürgen Habermas (1984,1981), in his theory of communicative action, argues that the relationship between subjects should be based on validity claims rather than on power ones, seeing the relevance of the subject's interpretations following Alfred Schütz phenomenology (Schütz & Luckmann, 1974) However ...