Search results
Results from the WOW.Com Content Network
Community mobilization is a process through which action is stimulated by a community itself, or by others, that is planned, carried out, and evaluated by a community's individuals, groups, and organizations on a participatory and sustained basis to improve the health, hygiene and education levels so as to enhance the overall standard of living in the community. [2]
SBCC by health practitioner SBCC on the Development-Entertainment spectrum.. Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are ...
A mobilization strategy aimed at large-scale change often begins with action a small issue that concerns many people. Popovic also argues that a social movement has little chance of growing if it relies on boring speeches and the usual placard waving marches.
Symbolic behavior is "a person’s capacity to respond to or use a system of significant symbols" (Faules & Alexander, 1978, p. 5). The symbolic behavior perspective argues that the reality of an organization is socially constructed through communication (Cheney & Christensen, 2000; Putnam, Phillips, & Chapman, 1996).
Symbolic communication in humans can be defined as the rule-governed use of a system of arbitrary symbols whose definition and usage are agreed upon by the community of users. [ 5 ] Symbols are considered the signifier that represents meaning (the signified).
Mead transferred the subject field of social psychology to Blumer's sociology. One important aspect Blumer learned from Mead was that in order for us to understand the meaning of social actions, we must put ourselves in others' shoes to truly understand what social symbols they feel to be important. However, Blumer also deviated from Mead's work.
Mass mobilization (also known as social mobilization or popular mobilization) refers to mobilization of civilian population as part of contentious politics.Mass mobilization is defined as a process that engages and motivates a wide range of partners and allies at national and local levels to raise awareness of and demand for a particular development objective through face-to-face dialogue.
Resource mobilization is the process of getting resources from the resource provider, using different mechanisms, to implement an organization's predetermined goals. [1] It is a theory that is used in the study of social movements and argues that the success of social movements depends on resources (time, money, skills, etc.) and the ability to use them.