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Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
Act-On is intended for marketing departments across small, midsize and enterprise companies, serving as a lower-cost and more customer-service focused alternative to enterprise software suites. [46] [47] Users can manage WebEx and GoToWebinar events within the software. It also integrates with data and analytics services, such as Google Analytics.
Aprimo is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. [1] [2] [3] In 2018, Marketo was acquired by Adobe Inc. [1] [4]
CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many software come with a softphone), email, live chat, marketing materials and more recently, social media. [2]
Call tracking software records information about incoming telephone calls and, in some regions, records the calls themselves.Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct ...
Epiphany, Inc. (previous NASDAQ symbol: EPNY), previously known as E.piphany and Epiphany Marketing Software, was a company that developed customer relationship management (CRM) software. On September 29, 2005, Epiphany was acquired by SSA Global Technologies. [1] Epiphany CRM software is now produced by Infor, which acquired SSA Global in 2006 ...
Email marketing software (19 P) M. Mobile sales enablement systems (2 P) S. Search engine software (6 C, 55 P) Pages in category "Marketing software"
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