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Marketing can play a big role in whether or not a film gets the green light. Audience research is a strong factor in determining the ability of a film to sell in theaters, which is ultimately how films make their money. As part of a movie's marketing strategy, audience research comes into account as producers create promotional materials. These ...
John Hegeman, Artisan's head of marketing, was a true believer in the potential of the internet, having set up the first promotional movie website for the 1994 sci-fi film “Stargate.”
Film distribution, also called film exhibition or film distribution and exhibition, is the process of making a film available for viewing to an audience. This is normally the task of a professional film distributor, who would determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters.
American Film Market was founded by the American Film Marketing Association, headed by film producer Andy Vajna. [4] The American Film Market held its first event from March 21–31, 1981. [3] The AFM has been held at the Loews Santa Monica Beach Hotel since 1991.
This page was last edited on 15 April 2008, at 18:07 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...
If you saw a knife-wielding masked murderer lurking around your town, fear not… it’s all part of the marketing campaign to promote the upcoming “Scream VI,” sources close to the the film ...
Marketing often represents a substantial share of the overall cost of the picture too: for a film with an average sized budget the promotion and advertising costs are typically half that of the production budget, and in the case of smaller films it is not unusual for the cost of the marketing to be higher than the production budget. [2]
For productions distributed by a third party the budget excludes film promotion and marketing, which is the responsibility of the film distributor. Film financing can be acquired from a private investor, sponsor, product placement, film studio, entertainment company, and/or out-of-pocket funds.