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BrickLink was founded by Dan Jezek, who had made it after other online sellers were impressed by the website he made for his own Lego store. Originally named BrickBay, the site started operation on June 19, 2000. After online retailer eBay challenged the use of "Bay" in the name, it was renamed BrickLink in 2002. [2]
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
The blocks were originally patented by The Lego Group in 1961 as "toy building bricks", [1] and the company has since remained dominant in this market. [2] Some competitors have moved to take advantage of Lego brand recognition by advertising their own products as compatible with Lego, with statements such as "compatible with leading building ...
Lego keeps building on its lead versus toy rivals. The maker of the iconic Lego brick reported Wednesday that first-half revenue rose 13% year over year to 31 billion Danish kroner ($4.64 billion).
Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. [2]
Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation for marketing and packaging. [44] Lego Digital Designer is an official piece of Lego software for Mac OS X and Windows which allows users to create their own digital Lego ...
And in 2014, “The LEGO Movie” brought the ubiquitous building brick to the big screen. The Growth of Lego In 2018, LEGO celebrated the 60 th anniversary of the LEGO brick.
Mega Bloks building block (above) and Lego building brick (below) Mega Brands has won 14 cases launched by competitor Lego regarding its Mega Bloks. The Lego Group has filed lawsuits against Mega Bloks, Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of ...