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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [38] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
This technique is effective because children tend to view advertisements as objective and may not understand their persuasive intent. [55] Online platforms, including gaming websites, social media, and video-sharing platforms, have become important channels for toy advertising. [56]
Irish community TV channels rarely show advertising; however, they are permitted to show 6 minutes of advertising per hour. [19] RTÉ TV and Radio carry a maximum of 9 minutes per hour of advertising, but only an average of 6 minutes of advertising per hour, and the same rules apply to TG4: this amounts to 10% of total broadcast time.
CBS relaunched its Saturday morning block for the 1997–98 season as Think CBS Kids, with a focus on live-action educational series such as The New Ghostwriter Mysteries, The Weird Al Show (which only unwillingly, and with great difficulty, complied with the E/I mandate as a condition of being picked up), [54] and Wheel 2000—a children's ...
The second is the process of TV advertising delivery and usually incorporates the involvement of a post-production house, a media agency, advertising distribution specialists and the end-goal, the broadcasters. At New York's TV Week in November 2018, the TV advertising model was described by Turner Broadcasting System as broken. [14]
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Advertisements in schools is a controversial issue that is debated in the United States. Naming rights of sports stadiums and fields, sponsorship of sports teams, placement of signage, vending machine product selection and placement, and free products that children can take home or keep at school are all prominent forms of advertisements in schools.