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Cultural code refers to several related concepts about the body of shared practices, expectations and conventions specific to a given domain of a culture. Under one interpretation, a cultural code is seen as defining a set of images that are associated with a particular group of stereotypes in our minds. This is sort of cultural unconscious ...
The cultural studies theory of composition (hereafter referred to as "cultural studies") is a field of composition studies that examines both writing as an artifact of culture and the contexts of writing situations. It also examines what happens to writing when cultures come into contact with each other, situations often referred to as "contact ...
Rhetoric. The discovery of truth and persuasive appeal. Speech codes reveal structures of self, society, and strategic action, no matter the culture. 4. The meaning of speech codes (The speech community assesses the meanings of speech.) We must listen to the way people talk within a culture and also how they respond.
Cultural schema theory is a cognitive theory that explains how people organize and process information about events and objects in their cultural environment. [1] According to the theory, individuals rely on schemas, or mental frameworks, to understand and make sense of the world around them.
Inter-cultural communication principles guide the process of exchanging meaningful and unambiguous information across cultural boundaries, that preserves mutual respect and minimises antagonism. Intercultural communication can be defined simply by the communication between people from two different cultures. [ 1 ]
Hall demonstrates that if a viewer of a newscast on such topics decoded the message "in terms of the reference code in which it has been encoded" that the viewer would be "operating inside the dominant code" [7] Thus, the dominant code involves taking the connotative meaning of a message in the exact way a sender intended a message to be ...
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