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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
The banker's lamp is a style of electric desk or table lamp often characterized by a brass stand, green glass lamp shade, and pull-chain switch. Such a lamp was first patented in the United States under the Emeralite brand name.
The showroom usually consists of simulated room settings where customers can see the actual furniture in use, e.g.: a living-room with a sofa, a TV set, a bookcase and a dining table, accessorized with plants, cushions, rugs, lamps, plates, glasses and cutlery.
An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
It was launched in 1980 and continues to be one of IKEA's most popular and longstanding products. It comes in a standard two-seat size (which fits easily through standard house doorways) and can be fitted with a range of removable and interchangeable fabric covers. As well as standard cotton covers, IKEA sells 'exclusive' collections of covers ...
Instead, the jury awarded the prize to "Lamp", a U.S. advertisement directed by Spike Jonze for the IKEA chain of furniture stores. Voted second was a British ad, "Ear Tennis" for the Xbox video game console. [59] Chief among speculated reasons for the outcome was the plagiarism debate surrounding "Cog". [61]
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