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For many years in the 1980s and 1990s, actor Tom Adams was the face of DFS's television advertisements. [20] In December 2008, one television commercial by DFS was banned by the Advertising Standards Authority, following complaints that the company had doctored the footage to inflate the perceived size of their sofas, relative to the actors. [21]
[citation needed] The business focuses on retailing leather sofas, fabric sofas, corner sofas and recliner sofas. In December 2015, Sofaworks re branded to Sofology, following the loss of a court case against a competitor who argued that the Sofaworks name infringed on one of its owned brands. [3] In December 2010, it saw 260 complaints to the ASA.
Graham Kirkham, Baron Kirkham, KCVO (born 14 December 1944) is an English businessman, founder of Northern Upholstery, and chairman of sofa retailer DFS.. Previously executive chairman of DFS Furniture Company Ltd, Kirkham is a strong political and financial supporter of the Conservative Party, and is one of South Yorkshire's richest men, with a personal fortune estimated at £1 billion. [1]
THE REVIEW: "This sofa offers a great balance of comfort, design, and functionality. Great choice for anyone who wants a comfortable and stylish sofa for a smaller living space.
To find the best sectional sofas, we spoke with an expert interior designer and read hundreds of product reviews. Shop our reclining, sleeper, and modern picks. 12 Best Sectional Sofas to Sprawl ...
Design experts explain how to find the best sectional couch for your home. Here, shop the 10 best L-shaped sofas in 2023.
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