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SEMMA is an acronym that stands for Sample, Explore, Modify, Model, and Assess. It is a list of sequential steps developed by SAS Institute , one of the largest producers of statistics and business intelligence software.
However, SAS Institute clearly states that SEMMA is not a data mining methodology, but rather a "logical organization of the functional toolset of SAS Enterprise Miner." A review and critique of data mining process models in 2009 called the CRISP-DM the "de facto standard for developing data mining and knowledge discovery projects."
Today, many drug companies spend much of money earned through patents on marketing and advertising as opposed to the research for the actual drugs. [1] Stiglitz goes on to assert that until generic versions of drugs reach the shelves, which occurs after a patent expires, the costs burden consumers due to prices not being dictated by the markets ...
Business method patents are a class of patents which disclose and claim new methods of doing business. This includes new types of e-commerce, insurance, banking and tax compliance etc. Business method patents are a relatively new species of patent and there have been several reviews investigating the appropriateness of patenting business methods.
In the same year Lilien G. L. and A. Rangaswamy published Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, [3] Fildes and Ventura [4] praised the book in their review, while noting that a fuller discussion of market share models and econometric models would have made the book better for teaching and that "conceptual ...
A patent model was a handmade miniature model no larger than 12" by 12" by 12" (approximately 30 cm by 30 cm by 30 cm) that showed how an invention works. It was one of the most interesting early features of the United States patent system.
Patent law, not trademark, protects useful processes, machines, and material inventions. Patented designs are presumed to be functional until proven otherwise. [ 4 ] Aesthetic functionality provides grounds to deny trademark protection to design features which are included to make the product more aesthetically appealing and commercially desirable.
The association of the funnel model with the AIDA concept was first proposed in Bond Salesmanship by William W. Townsend in 1924. [2] This early model has been modified by marketing consultants and academics to cater to the modern customer and is now referred to in marketing as the "purchase funnel" or "buying funnel".