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A set of standards for a specific organization is often known as "house style". Style guides are common for general and specialized use, for the general reading and writing audience, and for students and scholars of various academic disciplines, medicine, journalism, the law, government, business, and industry.
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The CAP, alongside ASA, is primarily responsible for the constant revising and updating of the UK Code of Non-Broadcast Advertising, Direct Marketing, and Sales Promotion . [ 3 ] [ 4 ] CAP also provides training and advice for advertisers to help them understand the Code, [ 5 ] including offering free advice to companies on whether their ad ...
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
The Broadcast Advertising Standards Board Of Finance (BASBOF) collects a voluntary levy on advertising costs, typically 0.1% on display advertising costs (e.g. 0.1% of the cost of placing a television advertisement). BASBOF passes the funds on to the ASA anonymously to ensure that the ASA are unaware of who has contributed to its funding.
The Advertising Standards Board of Finance (ASBOF) [1] collects a voluntary levy on advertising costs to fund the Advertising Standards Authority (ASA). [where?] Typically, the levy is 0.1% on non-broadcast costs (e.g. 0.1% of the cost of placing a newspaper advertisement), and 0.2% of the cost of a Mailsort contract.
The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry.Its stated aim is to promote the “…role, rights and responsibilities of advertising and its impact on individuals, the economy and society". [3]
The Advertising Producers Association, or APA, is a United Kingdom-based non-profit trade body that represents the interests of UK commercial production, editing, vfx, audio post and music companies. [1] APA members work within commercials and online advertising along with advertisers and agencies.