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In February 2022, Morning Live moved to a new studio "in the heart of Manchester city centre." [5] Upon its move to Manchester, Morning Live was averaging 1,200,000 viewers, and was consistently achieving slot-winning figures. [5] In November 2023, Morning Live won the Best Factual Series at the Royal Television Society's North West Awards. [15]
In the United Kingdom, viewing figures – the number of viewers or households watching a television programme – have been recorded by the Broadcasters' Audience Research Board (BARB) since 1981. Prior to the board's formation, figures were conducted by different means, such as the BBC financing its own audience research, while the ITV ...
The following week, final figures are released which are a combination of the overnight figures with "time-shift" figures (people recording a programme and watching it within a week). For programmes from 15 December 2014, onwards, BARB has begun publishing viewing figures for a period of 28 days after the original broadcast.
It attracts 12.3 million viewers (on overnight figures) – the largest Christmas Day audience in more than a decade, and the year's highest non-sport overnight figure. [296] By early 2025, viewing figures reach 19.3 million, the UK’s most-watched scripted show across all broadcasters and streamers since comparable records began in 2002. [297]
Twiggy (Lawson) and Coleen Nolan make their debut as replacements for Richard Madeley and Judy Finnigan as presenters of the This Morning. [145] Overnight viewing figures published the following day suggest the show had an audience of 1 million. [146] ITV1 debuts Soapstars, the broadcaster's latest reality series.
Though the Apollo 11 Moon landing is the most watched television event in American history, it is considered a news event, meaning that CBS and Nickelodeon's live telecast of Super Bowl LVIII in 2024 holds the record for the largest average viewership of any live network U.S. television broadcast, with 123.7 million viewers.
Viewing figures for 8 September indicate that the announcement of the death at 6.30pm was seen by 15.80 million on multiple channels. [340] In the 14 hours from 12.00pm to 2.00am a cumulative audience of 33 million tuned in to television coverage on all channels as news of the death of the Queen broke. [341] 10
Overnight viewing figures for Christmas Day show the most watched programme of the day was the King's Christmas Message, with a collective audience of 7.48 million, while the BBC had nine of the top ten most watched programmes. Coronation Street and Emmerdale fail to make the top ten, but EastEnders enjoys its best audience for four years.