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  2. Helena Rubinstein - Wikipedia

    en.wikipedia.org/wiki/Helena_Rubinstein

    Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.

  3. Cosmetics in the 1920s - Wikipedia

    en.wikipedia.org/wiki/Cosmetics_in_the_1920s

    Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [ 3 ] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.

  4. History of cosmetics - Wikipedia

    en.wikipedia.org/wiki/History_of_cosmetics

    Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. [42] Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor Sr. and Elizabeth Arden. Many of the present day makeup manufacturers were established during the 1920s and 1930s.

  5. Beauty throwback: The evolution of mascara

    www.aol.com/lifestyle/2017-03-23-style-throwback...

    It's a staple in many a makeup bag, sometimes the only thing women grab when they're in a rush.

  6. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    Mascara is commonly black, brown, or clear, though a number of different colours, some containing glitter, are available. Mascara is typically advertised and sold in a number of different formulations that advertise qualities such as waterproofing , volume enhancement, length enhancement, and curl enhancement, and may be used in combination ...

  7. Face washing - Wikipedia

    en.wikipedia.org/wiki/Face_washing

    The practice of face washing originates from ancient times and possesses cultural significance. Its purpose then experiences changes and adaptations to societal developments. In humans, 4 main skin types were identified by Helena Rubinstein in the 1900s, and a variety of face washing products started to arise respective to the needs of each ...

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