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Smirnoff (/ ˈ s m ɪər n ɒ f /; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo.The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. [1]
Vodka can also be used in cooking and various recipes are improved by the addition of vodka or rely on it as a key ingredient. Vodka sauce is a pasta sauce made from tomato sauce, cream, and vodka that gained popularity in the 1970s. Vodka can be used in baking as a substitute for water: pie crusts can be made flakier with vodka. [63]
Raw Tea was a line of alcoholic malt beverages under Diageo's Smirnoff brand, available from 2006 to 2009 and sold mostly on the US market. [1] It contains tea, and originally came in Lemon, Peach, Raspberry and Green Tea flavors.
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WKD Vodka has been heavily promoted in the UK. Promotion includes a TV advertising campaign, a national poster campaign, scoreboard sponsorship at Premiership football clubs, giving out samples in bars and clubs, sponsorship, and student tours. Their catchphrase "Have you got a WKD side?" was launched in 2000 and hit TV screens in 2001.
Vodka Cruiser is a line of brightly coloured vodka-based alcoholic beverages primarily sold in Australia and New Zealand. Sometimes described as an alcopop , this premixed drink is available in seventeen flavours, including guava, lemon, lime, passion fruit, pineapple, raspberry, and other flavours depending on location.
A Naggin of Smirnoff vodka. In Ireland, a naggin is a 200ml bottle of spirits. [1] Major brands of vodka, whiskey, rum, and less often gin, are commonly sold in this size in off licences, especially independent (non-chain) shops, typically at 37.5% to 40% ABV. [2]
Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard . Pernod Ricard bought Absolut for €5.63 billion in 2008 (equivalent to €7.59 billion in 2023) [ 1 ] from the Swedish state.